Proquo is a new service that claims it can remove you from unwanted mailing lists and let you opt in to those you want to receive. I would be a little weary that signing up for such a service might lead to more junk mail. Nothing in the world is free and for Proquo to be a viable business, they must have partnered with marketing companies in order to make the service work. That being said, they do have a very explicit privacy promise that agrees to hold your personal data sacred.

Further Reading

In her new book, Elizabeth Royte tells the story of how bottled water became the drink of choice for America. Bottlemania explains how a country with excellent, free, public tap water was persuaded to buy water in plastic bottles. Anyone who feels good about recycling their plastic water bottle will learn that they’re bottle is actually “downcycled” into other materials that are then thrown out. Bottlemania explores how water has become business and the effects this is having on a global scale. So sorry Aquapodmoms, even if I am fooled by the 6-8 glasses wives’ tale, I’ll still be using my sweet metal water bottle filled with FREE tap water.

I recently got back from a trip in the South. We took the easy, cheap route and flew Southwest, a no-frills airline that puts its employee’s first. Our flight attendant told us that a week earlier she counted Al Gore among the all-coach passengers. Much has been made by Al Gore’s political enemies of his energy consumption (in the name of environmental awareness), but no one can doubt his thrift.

This got me thinking about how the airline industry could become more green. There were some definite misgivings when Richard Branson’s Virgin Atlantic flew a plane on biofuel. Changing out jetfuel is a large step, but I think airports and airlines could take some very small steps to improve their environmental record. The TSA has made a lot of cash by picking up coins dropped from the security screening process. How much have they made from recycling all those water bottles they confiscate from folks at the gate?

Here’s a quick idea I drew out for making the refreshments on planes a little more environmentally-friendly, safer, and less staff-intensive. Each seat in the plane would have a magnetic valve projecting from the armrest that would act as a cup holder. A metal-bottomed cup could be passed out by flight attendants and cups would be filled from the bottom with pressurized refreshments stored in the back of the plane. Obviously, the planes would have to be fitted with piping for the drinks, but the system would cut down work for staff and would eliminate the waste of disposable cups, cans, and bottles.

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